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Wednesday, August 16, 2017

TU M.B.S. 1st year marketing Question Papers 2072– First Year

M.B.S. I Year / Management )(Marketing Management (MKT 509)

Candidates are required to give their answers in their own words as far as practicable.The figures in the margin indicate full marks.

Short Answer Questions Attempt any THREE questions.

1. What is customer value? Show your acquaintances with the concepts of value chain and value delivery network. 4+6

2. What is marketing environment? What are the major components of micro environments of marketing? Explain. 4+6

3.Describe the factors affecting organizational buying decision. 10

4.Give the meaning of market demand and also explain the methods of estimating future market demand.

5.Explain the major attack strategies used in a competitive market. 10) 

                          GROUP B     

Comprehensive Answer Questions Attempt any ONE Question.

6. What is distribution management? Discuss the factors to be
considered while selecting the appropriate distribution channel. Also, discuss the distribution practices in Nepal. [4+12+4]

7. what is strategic planning? Discuss the content of a marketing.  6+14


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